In collaboration with Noma Projects and the New York–based agency Gretel, we helped shape the visual and digital universe of Noma Projects — a collection of fermented sauces and culinary experiments born from the restaurant’s test kitchen.

Our role centered on refining the label system and contributing to the digital design for the launch. The ambition was to translate Noma’s philosophy — craft, curiosity, and a deep respect for ingredients — into a design language that feels modern, quiet, and precise.

The labels were developed with a restrained, almost scientific clarity, allowing the colors and textures of the products to speak. On the digital side, we worked toward an experience that feels warm yet minimal, mirroring the care and curiosity that define Noma’s approach.

The result is a product brand that feels unmistakably Noma: thoughtful, tactile, and rooted in a spirit of exploration.